Peugeot Reveals New INCEPTION Concept

PEUGEOT’s Design Manifesto led by Matthias Hossann, resulted in the PEUGEOT INCEPTION CONCEPT. The brand has had a radical move recently. It has banished the dull and dreary buckets of misery, opting instead for truly stunning models. There may be a little form over function going on, but at least they aren’t going to lull the viewer into a coma.

The PEUGEOT INCEPTION CONCEPT brings a new generation i-Cockpit® and its “Hypersquare” control system which offers new ways of interaction between the driver and machine. The interior space feels larger and more involving. The Skyspace panoramic glass concept is among the many materials that eschew boring black for a sense of futuristic fun. It is trying to provide glimpse into the “possible” if money is no object in development. Like all concepts, it is only one possible direction, one that is usually in a parallel universe.

Design

The PEUGEOT INCEPTION CONCEPT’s architecture is derived the “BEV-by-design” platforms, allowing for plays on space and light, while being comfortable and useable.

This manifesto will be the root or Peugeot’s upcoming products from 2025 onwards. They include the very small, and the not so small. Models like the 308 already show the willingness to try something new.

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ABOVE: PEUGEOT INCEPTION CONCEPT

Linda Jackson CEO of the PEUGEOT brand

“PEUGEOT is committed to the electrification of its range. In 2023, 100% of the vehicles in the range will be electrified and in the next two years, five new 100% electric models will be launched. Our ambition is simple: to make PEUGEOT the leading electric brand in Europe by 2030. This objective and ambitious vision pave the way for a radical transformation for the Brand. It is embodied today in the PEUGEOT INCEPTION CONCEPT which marks the beginning of a new era! PEUGEOT promises that the world is a better place with Allure, the PEUGEOT INCEPTION CONCEPT embodies the meaning of this promise from today onwards”.

PEUGEOT INCEPTION CONCEPT (or “Inceptio” in Latin) means “the beginning”.

Quote from Matthias Hossann, PEUGEOT Design Director
“PEUGEOT is changing, but the PEUGEOT INCEPTION CONCEPT remains unmistakeably a PEUGEOT. It expresses the timeless feline attraction of the Brand and shows how optimistic we are about the future of the car and the emotions it provides. Bright and full of light, the PEUGEOT INCEPTION CONCEPT reinvents the spatial experience of driving while illustrating some of our thinking behind reducing PEUGEOT’s carbon footprint by more than 50% by 2030. The transformation of the Brand concerns all aspects of the design, production and life of tomorrow’s PEUGEOT. Design is an integral part of this transformation. ”

PEUGEOT INCEPTION CONCEPT could well be the point from which a renewed brand gets back its vigour. It may even seep through the pores of other brands in the Stellantis Stable. Let’s hope so. Many concepts are little more than wishful thinking, with the realised versions barely resembling the initial vision.

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