Zeekr 7X Tops Premium SUV Sales So No. 2 to Model Y

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The MY26 Zeekr X cuts a sharp figure in the city after dark.

The rear design keeps things clean, modern, and a touch severe.

From the rear three quarter, the Zeekr X looks tidy and properly premium.

Studio lighting shows off the sharper MY26 nose and stance.

The MY26 update keeps the Zeekr X compact, but not remotely plain.

Inside, the Zeekr X cabin leans hard into sleek EV minimalism.

Yes, there is a fridge. Ridiculous, useful, fabulous.

The large central screen handles the usual digital heavy lifting.

Ambient lighting adds just enough theatre without descending into nightclub nonsense.

The refreshed cabin feels richer, cleaner, and better resolved.

Driver information is crisp, clean, and blessedly modern.

Even the overhead controls look as though someone cared.

Daylight shows the Zeekr X as crisp and compact, not apologetic.

The MY26 Zeekr X has the sort of stance legacy rivals charge extra for.

ABOVE: Zeekr 7X

Zeekr says deliveries have grown tenfold in a mere two years. The brand is still new enough for many Australians to ask how to say the name, yet April put the 7X at the top of a premium SUV class that used to be protected by badge habit and chic showroom tiles. Surely the big bite for the old order is the Tesla comparison. The 7X also outsold the Tesla Model Y on monthly volume in April. While one month is not a coronation, the breeze is enough to dislodge the smirk from boardroom lurkers. The segment is no longer waiting for the old mastheads to decide what buyers should want, buyers are speaking for themselves.

Interest is not staying theoretical either. Zeekr says customer enquiries are up 280% compared with six months ago, website traffic is up 173%, and confirmed orders have risen 279% over the same period. In other words, Australians are not in a terminal doom-scroll, they’re stopping to buy. Brand awareness is gradually increasing as the dealer map gets thicker on the ground. Zeekr Essendon in Victoria and Zeekr Gold Coast in Queensland are now open, making 17 locations in all. Another three showrooms are planned, which would push the Australian footprint to 20 locations.

The 7X is now joined locally by the Zeekr 009 and the newly launched Zeekr X refresh. The newly announced Zeekr X has major price cuts (starting under $50,000 drive-away), more power, faster charging, and interior upgrades. Deliveries begin in May 2026, offering improved performance and value. This gives the brand a large luxury people mover, a premium medium SUV and a compact urban EV. At under $50,000 drive-away, Zeekr isn’t afraid of elbowing its way into the territory of BYD, MG and other fellow Chinese makers doing the sensibly priced EV model thing. Zeekr has also shown the 8X and 9X at the Beijing Motor Show, which suggests Australia is not being treated as a token right-hand-drive afterthought.

Sydney travellers can give the 7X an eyeballing in person at Qantas Terminal 3 until 31 May. The airport display is part of Zeekr’s Settle No More campaign, which is all very polished, and the sales result is saying the aggressive push is getting traction. Buyers tend to forgive a slogan when the car turns up, the dealer exists, and the price makes the familiar badges sweat.

Frank Li, Managing Director at Zeekr Australia, said Australians are making more informed choices and that Zeekr is resonating with drivers who refuse to compromise. He said more than 1,000 deliveries in a single month showed awareness, consideration and trust accelerating together.

The challenge now is to fan this comforting glow into a warming fire. April gives Zeekr a headline, but the bigger test is whether those 2,500 orders manifest cars on local roads, more owners talking about them, and more premium-brand product planners quietly reaching for the Bex. It seems that buyers don’t now, nor have they ever, insisted on towing 3500kg daily, doing 1,000km road trips weekly, and a charge plug on every pole. The early adopters already have their 2nd or 3rd Ev, not others are seeing the spark. So much for EVs being a fad.

More Stories

• MY26 Zeekr X lands in Australia
• Zeekr 7X Smashes 1,000 Aussie Pre-Orders in Just a Week
• Zeekr 7X Arrives in Australia, Stylish, Smart and From $57,900

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