Peugeot Citroën sold a mere 2,744 cars in 2023, of which 2,516 were Peugeot. The brand is introducing the 408 PHEV costing a princely $67,990.
The combined output of the petrol/electric system is 165kw/ 360Nm and has a 12.4kWh battery that takes 3.5 hours to charge. After that, you get 60km of clamed electric-only driving.
Its 1.5L/100k economy relies on being plugged in at home. You can use public charging but PHEVs are notorious for taking ages to charge, and who has that kind of time to sit around doing nothing. So, although you’re paying less for petrol, you have to factor in a daily electricity charge.
The inclusions are impressive with a full suite of driver and safety aids, and the exterior has a cutting-edge look and feel. It is closely related to the less expensive Citroën’s C5X, made in China, but then isn’t everything?
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ABOVE: All New Peugeot 408
408 is made in France and China, but in light pf the brand’s lagging recognition, only one trim level and drivetrain will be sold here. The drive through the 8-speed automatic should be frisky, and ride will be no a Peugeot staple.
The problem for Peugeot Citroën is that neither brand carries the gravitas they do Europe. Like many of the Stellantis brands, they simply do not sell well in Australia. The low power output and prestige pricetag limit the audience.
The 408 arrives later this year, but how can it possibly compete with full-electric cars costing the same price? Peugeot 408 will be worth a look, but also take a peep at the cheaper C5X.
Peugeot is an old favourite, known for unusual looking cars that are comfortable, if a little frumpy performance-wise. Can the current range stem the gradual decline of the regal and elegant marque?
“Pre-order” books are open so it will be interesting to see if Inchape, who also imports Subaru, can get bums on seats.
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Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.
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