Chery Hits 20,000 OZ Sales - Flash in the Pan or Here to Stay

Chery Australia has clocked 20,000 vehicle sales, doubling its numbers in just a year. That’s a cracking pace for a brand that only recently returned to Aussie shores, making it one of the country’s fastest-growing carmakers. But is this meteoric rise a sign of things to come, or just a flash in the pan?

The Chinese carmaker’s secret sauce? Sharp pricing, a growing model lineup, and a dealership network expanding faster than a bar tab at Mardi Gras. Chery’s mix of tech, style, and affordability is clearly hitting the mark, with the Tiggo 4 leading the charge. Launched in September 2024, the budget-friendly compact SUV has already become the brand’s best-seller.

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ABOVE: 20,000th Chery sold

Chery’s CEO, Lewis Lu, is understandably chuffed. “Surpassing 20,000 sales in such a short time is a powerful endorsement of Chery’s appeal in Australia. Our vehicles offer the perfect blend of technology, style, and affordability, and Australian drivers are embracing the brand at an incredible pace.”

While some still raise an eyebrow at Chinese-made cars, it’s hard to ignore Chery’s momentum. The brand is not just shifting petrol-powered cars but has its sights set on EVs and new energy tech as part of a broader push into the Australian market. More models, more dealerships, and more tech investment are all on the cards for 2025.

The big question: will Chery’s rapid success translate into long-term staying power? Australians have embraced brands like MG and BYD in recent years, so there’s certainly room for another challenger. If Chery can keep the value proposition strong and avoid reliability dramas, it might just stick around for the long haul.

For now, the numbers don’t lie—20,000 Aussies have taken the plunge. Whether Chery cements itself as a mainstay or fades into the automotive archives remains to be seen. Either way, the competition just got a little more interesting.