Jaguar Land Rover, aka JRL, is a company of a varied and rich past. It has passed through many owners, the latest being Indian car giant, TATA. TATA purchased Jaguar Land Rover from Ford, whose ownership did JLR no favours.

Standards lowered, as Ford struggled with a poor financial situation.

Models such as the X-Type and S-Type were built on Ford underpinnings, something Jaguar buyers stayed away from in droves. Jaguar owners expect exclusivity, not a pretty frock on a Ford.

Jaguar XJ was the defining model for British luxury motoring, running from 1968 with the XJ series 1, to 2019 when the last XJ was manufactured. The all-new electric XJ was cancelled in early 2021, so ending the era. Our last Jaguar XJ review was the 2017 model HERE

The remaining 4-door models are: XE and XF, and the F-Type Coupe.

Above: This Week – 2021 Jaguar F Pace D300 AWD Review

Help Support Gay Car Boys Subscribe to our Youtube Channel 

ABOVE: Jaguar Land Rover Models

Luxury 4-door Jaguars are being slowly replaced Jaguar SUV models, including the all-electric i-Pace, E-Pace, and F-Pace .

Jaguar Land Rover includes Land Rover Discovery, Defender 110, to get off-road, but to do it in style, Range Rover and Ranger Rover Sport are the best options.

In the world of luxury motoring, the Germans have had it all their own way, with only big ad budgets to separate them from Jaguar Land Rover.

Some owners suffered quality control issues they found difficult to remedy, but the same goes for German brand owners.

It is almost as if Jaguar Land Rover modernised without the public noticing, and that’s a shame.

Like all brands, there are good and bad things to consider. The range covers all niches in the deluxe market, but the “options list” is extensive. Many of those options are included in cars costing many fewer shekels, which is annoying. Ticking those options boxes makes your life easier, if you can afford it.

On the up side, Range Rover goes places where few others can follow, and it does it in style. Jaguar has a long and noble heritage, and is connected to the British royal family. Land Rovers have won wars and crossed continents, carrying intrepid explorers to fame, if not fortune.

Car brands live or die by the level of their popularity, however that is gained. Covid, and the semiconductor shortage have created delivery issues world-wide, and only time will see that sorted out.

In short, buyers are a fickle bunch. Trends and fashion change, but intrinsic need does not. The brands sit near the top of the market, and such a precarious perch carries risk mainstream brands rarely have to concern themselves with.

Discover more from Gay Car Boys

Subscribe to get the latest posts sent to your email.