Genesis Gran Turismo Concept Cars Revealed

This weekend, Genesis gave us a look inside their vehicle design process at an ultramodern experiential installation called The Performance of Design during Monterey Car Week. Stunning designs included three concept vehicles developed in collaboration with the creators of the world-renowned Gran Turismo video game series.

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We’ve reviewed many Genesis models, and the one thing that stands out is a unique approach to the look, especially the big, bold exterior. It looks as though Genesis has designs on motorsport, and to that end showcased its motorsport intent with the reveal of the Genesis G70 GR4 Gran Turismo (GT). This is a California-built racing vehicle, and was revealed during an exclusive event. They’ve taken the G70 sport sedan, and given it a motorsport spin in this design. It has been reimagined for competition with an all-new GT-inspired racing package.

See our Genesis reviews here:

• Is the 2020 Genesis G70 Ultimate Sport a BMW killer?
• Hyundai Genesis: Elegant, sophisticated and premium
• Genesis Tops J.D. Power 2nd Year in a Row
• 2019 Genesis G70 wins driver’s choice award at Chicago Motor Show
• Genesis G80 Parks with No Driver on Board
• 4 Boys, a Genesis G80 and a Roadtrip – Genesis G80 Review

“The G70 GR4 GT builds on the existing G70 model to create a bold, yet elegant, high-performance racing vehicle,” said SangYup Lee, Senior Vice President and Head of Global Genesis Design. “We are pleased to be presenting this vehicle and others as we explore the brand’s entry into motorsport.”

Genesis accompanied the G70 GR4 GT, including the GR3 and three potential designs for a future Vision Gran Turismo Concept, an elite racing vehicle. Guests were invited to experience these new designs with the use of augmented and virtual reality technologies.

The Vision Grand Turismo Concept designs included:

• The GR1 Alpha_DB: an experimental concept that embraces Athletic Elegance, separating the brand’s iconic two lines to form one seamless design and testing the limits of aerodynamics and speed.
• The GR1 Bravo_GB: presenting sophisticated sculpture, proving that function and beauty can work as one.
• The GR1 Charlie_ET: embracing the technical precision of Athletic Elegance, capturing the tension, athleticism and performance that is embedded into all Genesis products