GWM Australia Hits 250,000 Sales as Legacy Brands Fall

GWM’s 250,000th Australian car is a Flamingo Pink electric SUV, handed to a primary school art teacher in Hoppers Crossing, and you couldn’t stage a better picture of where this market has gone.

GWM Australia handed the car to Louise Johnson at Werribee GWM. She teaches art at a Melbourne primary school, and her students spotted the ORA 5 SUV the day she parked it. “They love the colour and the fact that it’s electric,” she said. “It’s become a real talking point around the art room.”

The 250,000 is cumulative, everything the brand has sold here since it started and is only a hint at where Chinese carmakers are heading.

GWM Australia sold 4,518 cars in July, ninth for the month, and 34,877 across the year against 29,910 at the same point in 2025. That’s a 16.6% gain in a market where Toyota shed 27,150 sales and dropped 19.0%. Every Japanese brand except Honda went backwards, and the Europeans are further down the same road, with Volkswagen off 18.9% and Porsche off 29.1%.

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Help Support Gay Car Boys Subscribe to our Youtube Channel by SMASHING THE BUTTON ABOVEWhat GWM Australia Looks Like in the VFACTS Numbers

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Chinese brand	YTD 2026	YTD 2025	Change
BYD	60,192	27,962	+115.3%
GWM	34,877	29,910	+16.6%
Chery	29,579	17,272	+71.3%
Geely	14,655	2,335	+527.6%
Omoda Jaecoo	10,943	1,124	+873.6%
Zeekr	7,950	522	+1,423.0%

China is now the biggest single source of new cars in the country. It supplied 33,634 of the cars sold here in July, ahead of Japan on 26,292, Thailand on 17,604, and Korea on 11,622. GAC opened its doors in July and sold 1,008 in its first month, which is more than Peugeot, Fiat, and Citroen managed between them all year.

That happened in the biggest July on record. Australians bought more new cars last month than in any July before it, so the legacy brands aren’t losing sales to a shrinking market. The buyers were there. They just went elsewhere.

The fact that the 250,000th car is electric is the other half of the story. Battery electrics took 23,510 sales in July, 21.7% of everything sold, and June was the same. That’s two months running above one in five.

The Top 5 Target Is a Race With Chery

GWM Australia Chief Operating Officer John Kett repeated the brand’s ambition of a top five finish by 2027. The arithmetic is unforgiving. GWM sits seventh on 34,877. Fifth is Mazda on 46,960, so that’s 12,083 cars to find, and Mazda is falling at 16.7% a year, which helps.

The harder problem is behind it. Chery is on 29,579 and growing at 71.3%. GWM grew at 16.6%, the slowest of any Chinese brand selling here in volume. The gap between them is 5,298 cars and it’s closing, not opening.

Kett pointed at the pipeline, and there is one. GWM has nine new and updated models due over the coming months, among them the Cannon Hi4-T plug-in hybrid and the 3.0-litre turbo-diesels for the Tank 500 and Cannon Alpha.

Kett called it a milestone along the way rather than the finish line. On these numbers the race he’s in isn’t with Toyota. It’s with Chery.

The Brands Going the Other Way

Every Japanese brand except Honda is down, and Honda’s gain is 2.6% on 9,470 cars.

Legacy brand	YTD 2026	YTD 2025	Change
Toyota	115,550	142,700	-19.0%
Mazda	46,960	56,394	-16.7%
Mitsubishi	27,864	38,362	-27.4%
Isuzu Ute	23,307	25,869	-9.9%
Subaru	17,098	23,174	-26.2%
Nissan	15,445	23,286	-33.7%

Sources: FCAI VFACTS, GWM Australia.

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