Mazda to bring Back the Cheeky ZOOM-ZOOM Whisper

Zoom-Zoom is Back: Mazda Australia Revs Up for 2024 with a Fresh Spin on a Classic Mantra

Buckle up, folks! Mazda Australia is bringing back one of the most iconic taglines in the automotive world, and it’s revving up for a grand comeback in 2024. Remember the catchy “Zoom-Zoom”? Well, it’s back, but with a fresh twist that captures the spirit of today while staying true to its roots.

Mazda is rolling out an all-new brand film that channels the essence of its legendary 2000 advert, rekindling that same feeling of pure, unadulterated joy that we all felt when we first got behind the wheel. The film is a 30-second burst of nostalgia, featuring the signature whisper of “Zoom-Zoom” that we all know and love. It’s all about celebrating the simple thrill of motion, the excitement of youthful freedom, and the heartwarming bond of family car trips.

But that’s not all! Mazda is going beyond the screen with an interactive campaign that’s as dynamic as their cars. Think immersive out-of-home experiences, at-home fun, and social media activations that encourage Aussies to rediscover Zoom-Zoom in their own unique way.

ABOVE: Mazda Zoom-Zoom

“Zoom-Zoom” first zoomed into our hearts in 2004, perfectly capturing that magical feeling of movement we all first experienced as kids. And it wasn’t just a clever tagline; it was a mantra that defined Mazda’s driver-focused DNA. Remember the Mazda6, Mazda3, and Mazda2? They were game-changers, not to mention the iconic RX-8 and MX-5. This philosophy drove Mazda to the number two spot in the Australian market, a position they’ve proudly held for over a decade.

Now, with the 2024 model range, Mazda is putting Zoom-Zoom back at the forefront, reminding us all that driving isn’t just about getting from A to B—it’s about the thrill of the journey. With a lineup that spans everything from sporty SUVs to sleek sedans, hatchbacks, utes, and even hybrids, Mazda’s got something for everyone. Whether you’re a speed demon or a Sunday cruiser, there’s a Mazda that delivers that quintessential Zoom-Zoom experience.

Ashlin Moore, Mazda Australia’s National Brand Manager, led the charge on this campaign, teaming up with their longtime creative partners at CHEP Network. “This new initiative encapsulates everything that makes Mazda beloved here in Australia,” she said. “It’s a perfect reflection of the Zoom-Zoom spirit that’s always been at the heart of our brand.”

Marketing Director Alastair Doak added, “We’re bringing back the core of our brand identity. Ask any Aussie what comes to mind when they think of Mazda, and it’s Zoom-Zoom. It was only natural to revisit that legacy and celebrate the pure joy of driving that we’ve always strived to deliver.”

So, keep an eye out! Zoom-Zoom is back and live across all platforms—from TV to digital and right down to your local Mazda dealership. Get ready to feel that joy of motion all over again.

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