Motor show news is whirling about like confetti. It is usually full of impossible concepts, suspicious lighting, and executives having celebratory cocktails for vehicles buyers will not see. But it can be a sign of what can be done, of what is possible and we are living through an era of unbelievable speed of change. Omoda Jaecoo is taking a slightly more useful approach in Beijing. There is still plenty of theatre, of course., there always will be a bit of razzamatazz, but underneath the polished veneer sits a crystal clear message.
This brand is in a frightful hurry.
Motor shows roll across the world markets, one unstoppable wave after another and as one closes another opens. The Beijing Auto Show runs from April 24 to May 3, Omoda Jaecoo will use its third (yes, third) anniversary to show off the next stage of its expansion, and the plan is not in the least bit subtle. There’ll be more new energy vehicles, a god-awful term that is ever so misleading. It still has petrol in it – so not new. Nonetheless, there’ll be more hybrid options, more parking technology, and more global hullabaloo. If legacy brands were hoping the Chinese charge might slow, they were mistaken.
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ABOVE: Omoda Jaecoo in Beijing Motor Show
The headline item is the expansion of the Super Hybrid range. Omoda Jaecoo is adding parallel hybrids to the mix, badged SHS-H, which is a fairly dreadful name but at least describes what the system does. These hybrids don’t need a plug to charge the battery, which matters because there is still a large chunk of the market that likes the idea of electrification not the pain. They’d rather avoid charger apps, home wallbox quotes, and the usual public charging irits, and yes, it is still muchly irritating.
See our upcoming BYD Shark 6 video for proof.
That system is being readied for the Omoda 5, Jaecoo J5, and Jaecoo J7, and that is the part worth watching. Forget the acronym and the stage-managed flag waving. This is Omoda Jaecoo pushing hybrid hardware into recognisable volume models where the real money sits. This is the part where Toyota has dominated, but at a higher price. Plenty of buyers are curious about EVs, but many still make that “I smell a turd” face at charger apps, home wallbox quotes, and the general palaver of changing long-set habits. To me, a step backwards, but to those dim-witted dinosaurs, a giant step into the unknown.
The April 25 and 26 efficiency marathon matters for the same reason. If a brand wants to talk up real-world economy, put the cars on the road and let them earn it. We have had years of inflated WLTP fantasies and polished slides from men in expensive shoes. An endurance run is at least a cleaner way of separating substance from showroom fog.
The visual lure is still the Omoda 4, first seen at the 2025 Chery International User Summit and now rolled back out in its Cyber Mecha clobber. Silly name, but a very clear brief. Omoda wants younger buyers looking at something futuristic, slightly aggressive, and a long way from the crossover blancmanges that still clog suburban streets. Production is due to begin on April 26, so we will not be waiting long to see how much of the show pony survives contact with the real world.
Then there is Valet Parking Driver, or VPD, another beastly bit of naming attached to a fairly simple idea. Omoda Jaecoo wants showgoers to try parking scenarios that show how the system might help in ordinary life. It will sort out cramped urban spaces where a basic reverse park turns into a performance art. If it works, city drivers will care. If it doesn’t, then it is just another electronic parlour trick. Apparently MG’s IM brands were crashing into things left and right during this phase of testing.
The frisky pace is what gives all this its ragged edge. Omoda Jaecoo says it has entered 64 markets and sold more than one million vehicles worldwide since launch. Chest-thumping always comes with numbers like that, but even after allowing for the usual palaver, those are not the figures of a brand dribbling into a pad. They are the figures of a company moving quickly while slower, older, rivals are still standing around with their d1cks in their hands.
That is what Beijing is really for. Not cake, not camera flashes, and not one more birthday pat on the head from the sycophants It is a shop window for a brand that wants hybrids for the hesitant, EVs for the ready, parking tech for frazzled, and the Omoda 4 for Gen what-ever-comes-after-z.
The old guard keeps talking as though buyers are morons borking at electrification, but they aren’t. They are being fed a constant diet of anti-EV bullshit from rich people who invested in petrol and diesel. But there is now not just a war against change, but a real one against oil. It is Trump’s useless war that will push the hesitant over the edge. Once they finish edging, they’ll buy, don’t you worry about that. Chinese brands keep lubing up more options with less patience. Omoda Jaecoo is turning the trend into a proper attack , while older rivals are still swim about in their swamps of committee indecision, and that leaves them utterly impotent.
Remember, Toyota boss recently warned 484 managers that the brand might not survive without change, and Chery Omoda Jaecoo is one (or three) of the brands that is/are the reason why.
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Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.
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