The Rise and Rise of Pick-Up Trucks (Utes to you and I)


In the Australian market, if you don’t have a Pick-Up in your range, you’re camping. Of the top 4 sellers last year (2022), 3 were pick-up utes. Some readers hate the term pick-up, and others feel similarly aggrieved by the use of ute. Those who get het-up about either need to get lives.

Top of the pops was Toyota’s unstoppable Hilux, Ford’s shiny new Ranger, the inevitable Rav 4, and Mitsubishi’s terrific Triton. In December 2022, MG ZS was number 3, with Tesla Model 3 at 9. Number 2 was Hilux, and at 1, Ford Ranger.

No matter how you slice and dice, utes rule.

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In the Australian market, if you don’t have a Pick-Up in your range, you’re camping. Of the top 4 sellers last year (2022), 3 were pick-up utes. Some readers hate the term pick-up, and others feel similarly aggrieved by the use of ute. Those who get het-up about either need to get lives.

Top of the pops was Toyota’s unstoppable Hilux, Ford’s shiny new Ranger, the inevitable Rav 4, and Mitsubishi’s terrific Triton. In December 2022, MG ZS was number 3, with Tesla Model 3 at 9. Number 2 was Hilux, and at 1, Ford Ranger.

No matter how you slice and dice, utes rule.

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Written by Alan Zurvas

Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.


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