Torsten Müller-Ötvös Retires as Rolls-Royce Motor Cars CEO

The immaculately groomed Torsten Müller-Ötvös will retire as boss of the equally immaculate Rolls-Royce on the 30 November 2023. His successor will be the current Chief Executive Officer of BMW UK, Chris Brownridge.

Torsten’s 13-year tenure at Rolls-Royce Motor Cars makes him the company’s longest-serving Chief Executive since Claude Johnson, the man who brought Charles Rolls and Henry Royce together in 1904.

Torsten said of his tenure, “Leading Rolls-Royce for almost 14 years has been the greatest privilege and pleasure of my professional life. To have grown the company and its world-class people to the position it is in today, at the pinnacle of the luxury industry, has been a remarkable adventure. I am proud of the role my exceptional team and I have played in contributing significantly to the UK economy and to the global recognition of Britain’s ability to produce the world’s best luxury products.”

Oliver Zipse, BMW Group Chief Executive, said, “Rolls-Royce Motor Cars is a jewel in the crown of our organisation. Torsten’s outstanding leadership, unswerving commitment, clear vision and exceptional ability to build a strong, focused team have helped make Rolls-Royce the world-class luxury brand it is today. We wish him the very best for his future endeavours.”

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ABOVE: Torsten Müller-Ötvös, Chris Brownridge, Rolls-Royce models

During Torsten’s time at the helm, Rolls-Royce transmogrified into a place where the 1% come to indulge every whim. No bespoke request is too much, nothing is refused. It is almost as if physics do not apply to Rolls-Royce designers. Rolls-Royce is no longer merely a car-maker.

It shows in the results, where sales climbed from 1,000 cars in 2009 to over 6,000 in 2022. Each car from the Goodwood plant is unique, there is no such thing as a standard Rolls Royce.

Coachbuilding is done just like it was in the old days, and produces one-offs such the Droptail we revealed in August.

At the beginning of Torsten stewardship, only Phantom and Ghost left Rolls Royce’s Goodwood facility. Since then, Rolls-Royce Wraith, Dawn, and Cullinan, appeared. The latter being Rolls Royce’s first ever SUV. Spectre is soon to arrive, and as the world’s first ultra-luxury electric super coupé, signals the beginning of Rolls Royce’s fully electric product range as 2030 sinks into the sunset.

Other notable mentions include the Black Badge, the facts that in 2010, the average price of a Rolls-Royce was around €250,000 and the average client was aged 56. Now, just 13 years later, the average price is €500,000 with the Rolls-Royce client averaging just 43. It probably says as much about the world as it does about Rolls Royce, but the company is there to serve.

Torsten said, “Whether in person or virtually on Whispers, spending so much time with our clients – the inspirational people upon whom the marque is built – has been one of my greatest joys and a true education, giving me a clear, unique and finely attuned understanding of how luxury is defined around the world.”

Rolls-Royce contributes over half a billion pounds to the UK economy every year, and is one of the largest employers in West Sussex, with 2,500 people from over 50 nationalities.

Further commenting on today’s announcement, Torsten said, “I believe the company is ready to embrace the future with all its opportunities. We have recently submitted our plans to extend our Goodwood site significantly in order to accommodate not only further electric production, but also to fulfil demand for even more Bespoke and Coachbuild products. These areas of our business truly set us apart, and I am exceptionally proud of them.

As I leave Rolls-Royce Motor Cars, I look forward to the opportunity for new professional challenges, as well as having a little more time to visit the world’s great fly-fishing rivers! I wish Chris Brownridge the very best as he takes the helm of this wonderful marque. The team we have built over the last 14 years includes some of the most talented, dedicated and innovative minds in the luxury and automotive industries. I’m confident that, together, they will add further remarkable chapters to the extraordinary story of a company like no other in the world.”

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