I bet this is a thing you never expected to read: LEXUS Saves The World after Moon Knocked From Orbit.
Sit down, strap in, and breathe in deeply as Lexus features in a new disaster movie, “Moonfall,”
Liongate and LEXUS cosy up with director Roland Emmerich, to create this visual feast to be in theaters February 4, 2022. The not-exactly-unique storyline sees a mysterious force knock the moon from its Earthly orbit, sending on a crash course. The all-new 2022 Lexus NX crossover plays a pivotal role in the heroic effort to restore order to the moon’s orbit on a mission to save the world.
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ABOVE: Moonfall, featuring LEXUS
The Lexus x “Moonfall” marketing campaign debuts today with a co-branded 30-second commercial, “Enjoy the Ride,” featuring the NX in high-action footage from the film.
“The all-new NX represents the future of the Lexus brand, ushering in the next level of luxury,” said Vinay Shahani, vice president of Lexus marketing. “The NX’s bold styling, intuitive technology and connected driving feel make it the perfect partner for an epic adventure.”
The Lexus brand is featured prominently throughout the film. The all-new NX is driven by Charlie Plummer’s character, Sonny Harper, in a three-minute, high-action scene. The Lexus GX 460 SUV makes an appearance as the government vehicle used to transport Halle Berry’s character, Jo Fowler. Additionally, Michael Peña’s character, Tom Lopez, is a Lexus dealer, and the film includes a scene at his dealership.
The Lexus x “Moonfall” campaign will be promoted across video, digital and social channels. Media partnerships include The Verge, IMDb, Reddit, Roku and YouTube.
For more information on Lexus x “Moonfall” partnership, visit www.lexus.com/moonfall.
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Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.
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