SUBARU Sells 20 Million All Wheel Drive Models


Over the last 49years, Subaru has been quietly getting on with making its fleet AWD. The only RWD can is BRZ.

The first was Subaru Leone 4WD Estate Van in 1972. It was Japan’s first mass-produced AWD passenger car. 3 years later, Australia got the  1975 1.4 litre station wagon. Now, 98% of Subaru’s world wide, are AWD. Part of the success is Subaru’s flat, horizontally opposed, “Boxer” engine.

The symmetrical AWD-Boxer engine combination has a low centre of gravity, with good all-weather grip. Unlike some systems, Subaru’s AWD is always on. Subaru’s first solid AWD sales success in Australia was the  1978 Brumby ute. That AWD success continues through to the current generation Outback.

Above: This Week 2021 Subaru WRX STI R Spce REVIEWS

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ABOVE: Subaru AWD models, and BRZ Rear Wheel Drive – throughout the years

In 1998, Subaru took the decision to sell only All-Wheel Drives locally, even though 2WD models were available elsewhere.

Subaru Australia General Manager, Blair Read, said: “A key factor for Subaru AWD popularity in Australia is the volume of dirt roads, once you get not far beyond metro areas.

“It’s no coincidence that Subarus over-index in places like Tasmania, because the sheer grip of AWD is a massive peace-of-mind factor for those hitting the dirt every day.

“Equally, the safety and sense of security of Subaru AWD around town is a critical ingredient in our city success – just ask anyone driving a Subie on a rainy day.

“Generations of Subaru engineers in Japan have honed AWD to a heightened level of competency.”

Subaru has had other segment-defining milestones such as the first WRX in 1994, and AWD Outback which launched in in 1996, as the original cross-over vehicle. AWD Forester in came in 1997, and was   first compact Sports Utility Vehicle.

Sensing the market shift to SUV, Subaru Australia’s AWD SUV range of Forester, Outback and XV, are now Subaru’s best sellers.

It’s also worth noting that Subaru has been working on the AWD system for nearly half a century, and has become the darling of the rally crowd.

Like all carmakers, Subaru is moving toward full hybrid and electrified models, including the Solterra. While not confirmed for Australia, it will appear in some overseas markets next year. Subaru’s AWD capability will be further enhanced with electrification technology.

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Written by Alan Zurvas

Alan Zurvas is the founder and editor of Gay Car Boys, Australia's leading LGBTQI+ automotive publication. Before launching GCB in 2008, Alan's automotive writing was published in SameSame.com.au and the Star Observer. With over 16 years of hands-on car reviewing experience, Alan brings an honest, irreverent voice to every review — championing value and innovation over brand loyalty.


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