Jaguar Land Rover is now offering enhanced navigation even in the most remote locations, using what3words global location technology via software-over-the-air (SOTA) updates.

what3words divided the world in to 3m x 3m squares, each with a what3words address. This the ‘always-on’ technology, doesn’t need a cell connection for backup, as many navigation services do.  Following the update, drivers will be able to navigate to any precise location in the world using just three words.

This upgrade follows the previous update that gave 200,000 existing Jaguar Land Rover vehicles access to Amazon Alexa. Jaguar Land Rover has updated more than 1.3 million vehicle updates, and over three million engine control unit updates using the Over the Air system.

Once the upgrade is applied, the the Pivi Pro Infotainment system allows users to input what3words addresses directly into the navigation bar instead of typing the full address, if indeed there is an address. Drivers know that an address doesn’t always point you to exactly where you want to be. Indeed, remote locations may not even have an address.

HERE Technologies has been working in partnership with Jaguar Land Rover for the past 25 years. HERE’s end-to-end, connected driving services include turn-by-turn guidance, real-time traffic and on and off-street parking that enable a personalised experience, intuitively guiding drivers through their entire journey.

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ABOVE: what3words in Jaguar and Landrover vehicles

Integrated what3words can be used on all JLR Pivi Pro infotainment systems.

Mark Carter, Navigation Product Owner, Digital Product Platform at Jaguar Land Rover, said: “This world-changing technology is all about simplification, providing our customers with a seamless modern luxury experience that means they can find their way anywhere in the world without having to worry about connectivity. The partnership with what3words, enabled by HERE Technologies, further highlights our world-leading SOTA capability which allows us to offer services that are always on and always connected.”

 

Chris Sheldrick, co-founder and CEO of what3words, said: “This partnership ensures you can get to the exact destination of your next adventure with ease and in comfort. Jaguar Land Rover recognised the benefits our innovative technology brings to those on the road, and we’re proud that our partnership with HERE Technologies has made this possible.”

Gino Ferru, General Manager EMEAR and Senior Vice President at HERE Technologies, said: “Over the years of working with Jaguar Land Rover, we have gained a deep understanding of their innovative thinking and technical requirements, thanks to which we have been able to build industry-leading navigation solutions. It is with great pleasure that we can now announce the latest step of our partnership: integrating what3words to Jaguar and Land Rover vehicles globally.”

 

Jaguar Land Rover and what3words have worked together since 2018, when they created what3words addresses to help improve healthcare administration on the remote Scottish island of Mull.

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