Smart Transforms From City Car to Electric SUV at Byron Bay

2024 Smart #5: An Electric SUV

Smart has grown from the wee cuties to a premium all-electric auto brand. Smart has made waves with the debut of its all-new smart #5 at a glitzy world premiere in Byron Bay, Australia. This latest addition to the brand’s lineup marks smart’s official entry into the premium mid-size electric SUV segment, showcasing a perfect blend of cutting-edge technology, luxurious design, and adventurous spirit.

Enter the Premium SUV Market

The smart #5 is a striking departure from the brand’s traditional focus on compact city cars. Designed to appeal to a broader audience, the #5 embodies the spirit of a “Contemporary Adventurer.” It takes smart beyond urban boundaries and into new territories of comfort, space, and premium feel, all while staying true to the brand’s core values of innovation, sustainability, and urban mobility.

Ms. Mandy Zhang, Global CMO of smart, aptly described the vehicle as a gateway to new adventures. She highlighted how the smart #5 is designed to inspire exploration of the great outdoors while maintaining the comfort and premium quality of a modern SUV. The vehicle is a significant step up for smart, representing a leap into a new market segment with its first-ever premium mid-size SUV.

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ABOVE: 2025 smart #5

Boxy and Beautiful

The smart #5’s exterior design, conceived by the Mercedes-Benz Global Design team, is a bold reinterpretation of smart’s design language. The SUV’s boxy silhouette and muscular bodywork are a nod to rugged outdoor adventures, yet it retains a sense of elegance and sophistication. The vehicle features short front and rear overhangs, a hallmark of smart cars, maximizing interior space without compromising on style or maneuverability.

Key design elements include a panoramic halo roof, frameless doors, and distinctive oblong-shaped lights at both the front and rear. These features give the #5 a playful yet refined appearance, making it unmistakably smart at first glance. Adding to its unique character, the SUV sports dual-color mirrors, concealed door handles, and floating wheel caps with central smart logos that remain upright when the wheels spin. There’s even a hidden Easter egg—a cartoon panda enjoying the outdoors—etched into the window fritz, adding a whimsical touch.

The smart #5 is also available in the exclusive Adventurers’ Collection, which enhances its rugged appeal. This edition includes practical features such as a roof light bar, an electric trailer hitch, underbody protection, a roof carrier, side steps, a side bag, and a side ladder, all designed to make the vehicle ready for any adventure while maintaining a sleek, modern look.

Comfort and Technology Inside

Inside, the smart #5 is all about luxury and technology. It perfectly inherits the design highlights of the Concept #5, featuring a meticulously crafted interior that is spacious, refined, and filled with tech-savvy features. The Mercedes-Benz Global Design team has gone above and beyond to create a sophisticated cabin that offers a premium experience on every drive.

The #5 comes equipped with zero-gravity seats, upholstered in high-quality leather with V-shaped head curtain airbags, cushion airbags, and seat-integrated safety belts, providing both comfort and safety. Rear passengers enjoy leather seats with an industry-leading 1060 mm of headroom, heating, seatback adjustment, an electric sunshield, and airplane-style LED reading lights. The one-button comfort mode allows rear passengers to stretch out with more legroom, akin to a “First Class” setting.

For those who love the great outdoors, the #5 offers an innovative feature: all the seats can be adjusted flat to create an in-car suite, transforming the interior into a comfortable sleeping space. Whether it’s a king-size, queen-size, or single-mode sleeping arrangement, the #5 provides flexibility for a restful break during long journeys.

The SUV also boasts advanced ambient lighting with 256 colors, creating a captivating atmosphere inside the cabin. The entertainment system is a standout feature, with a built-in projector paired with a 20-speaker Sennheiser Signature Sound System and a portable speaker for outdoor use. A raising speaker, synchronized with ambient lighting that pulses to the rhythm of the music, enhances the immersive audio-visual experience. Additionally, the #5 offers ample storage space with 34 compartments, a 72L frunk, and up to 1,530L of rear cargo space.

The Intelligent Cockpit

At the heart of the smart #5 is a cutting-edge, visually stunning human-machine interface (HMI) that represents a new era of intelligent cockpits for the brand. The dashboard is dominated by a 25.6-inch augmented reality head-up display (AR HUD), a 10.3-inch full-color ultra-HD LCD instrument cluster, and dual 13-inch AMOLED 2.5K displays. These screens provide a wealth of information and entertainment options, all easily accessible and intuitively designed.

The smart #5 is also equipped with state-of-the-art generative AI technology, enabling drivers to interact with the vehicle using natural language commands. This advanced system can manage phone calls, messaging, music, climate controls, navigation, and even internet functions through smart’s intelligent in-vehicle avatars. A new lion avatar, Leo, guides users through various controls, making the driving experience more engaging and interactive.

To ensure seamless performance, the smart #5 utilizes the advanced AMD V2000 high-computing-power chip, a cornerstone of the vehicle’s technological innovation. This processor excels in rendering the car’s premium low-poly smart OS user interface, built on the Unreal engine, and managing real-time effects that are crucial for a responsive, smooth, and aesthetically pleasing experience.

Stunning Electrical Performance and Versatile Ride Quality

Built on a state-of-the-art 800V high-voltage platform, the smart #5 offers impressive electrical performance, with a 100kWh battery that supports super-fast charging. While Australia currently sadly lacks decent and plentiful charging, it will come. The vehicle can charge from 10% to 80% in just 15 minutes, making it incredibly convenient for long trips. With a range of over 740km (CLTC), the #5 empowers drivers to tackle any adventure with confidence.

The SUV also features a 220V trunk outlet, providing unlimited versatility for off-grid living or outdoor activities. As a true adventurer’s vehicle, the smart #5 includes several on and off-road driving modes, such as Adaptive, Sand, Snow, Mud, and Rock, ensuring it’s ready for any terrain.

Premium Partnerships for a Superior Experience

Smart has gone beyond just creating a vehicle by forming strategic partnerships that enhance the #5’s appeal. Collaborations with renowned brands like Trek and HEIMPLANET have led to the development of products that redefine “outdoor premium.” Trek has created a custom road bike inspired by the smart #5, while HEIMPLANET has designed a unique version of “THE CAVE” tent, both of which embody the spirit of contemporary adventure.

Another significant partnership is with Sennheiser, the German professional audio solutions company. Sennheiser has brought its expertise in immersive sound to the smart #5, creating a premium in-car audio experience with their patented audio algorithms, Concerto with AMBEO technology, and Contrabass. This partnership ensures that every journey in the smart #5 is accompanied by high-quality sound, enhancing the overall driving experience.

Conclusion: A Bold New Journey Beyond Urban Confines

With the world premiere of the smart #5 now complete, the brand has embarked on a bold new journey beyond urban confines. The all-new smart #5 represents the brand’s commitment to innovation, premium design, and sustainability, offering a versatile and luxurious option for those seeking adventure and comfort in equal measure.

As smart continues to expand its all-electric product portfolio, the #5 is a testament to the brand’s vision of future mobility. It will make its next public appearance at the Chengdu Motor Show in China, marking the start of its global journey. With its combination of rugged design, advanced technology, and luxurious features, the smart #5 is set to redefine what it means to be a contemporary adventurer.

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