Dodge//SRT is gearing up for Black Friday with the industry-exclusive “Dodge Power Dollars” program. For a limited time, Dodge is offering a $10-per-horsepower cash allowance toward the purchase of the new 2021 Durango.
From Nov. 27 to Nov. 30, 2020, customers across the United States who purchase any 2021 Dodge Durango from dealer inventory will get a $10-per-horsepower cash allowance.
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“If you dance when you’re the only one who can hear the music, does that make you crazy? I guess it depends on whether or not you’re a member of the Brotherhood of Muscle,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “Because when you’re a member of the Brotherhood and you hear that Dodge is offering its record-breaking Power Dollars on the 2021 Dodge Durango just now arriving in dealerships, you don’t see crazy, you hear music, but only for four days. Is it crazy, even for Dodge? Maybe, but if you’re not first, you’re last.”
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This offer builds on the success of the “Dodge Power Dollars” program for 2020 model-year Dodge vehicles, driving a higher year-over-year mix of premium trims (GT Plus, R/T and Citadel) and making the R/T Dodge Durango’s trim the No. 1 selling trim in Q3 2020.
| Durango | ||
| Model | Horsepower | Cash allowance |
| SRT 392 | 475 | $4,750 |
| R/T | 360 | $3,600 |
| Citadel | up to 360 | up to $3,600 |
| GT | 295 | $2,950 |
| SXT | up to 295 | up to $2,950 |
| Challenger | ||
| Model | Horsepower | Cash allowance |
| SRT Super Stock | 807 | $8,070 |
| Hellcat Redeye | 797 | $7,970 |
| Hellcat | 717 | $7,170 |
| R/T Scat Pack | 485 | $4,850 |
| R/T | 375 | $3,750 |
| GT AWD | 303 | $3,050 |
| GT | 303 | $3,050 |
| SXT AWD | 303 | $3,050 |
| SXT | 303 | $3,050 |
| Charger | ||
| Model | Horsepower | Cash allowance |
| SRT Hellcat | 707 | $7,070 |
| Scat Pack | 485 | $4,850 |
| R/T | 370 | $3,700 |
| GT AWD | 300 | $3,000 |
| GT | 300 | $3,000 |
| SXT AWD | 300 | $3,000 |
| SXT | 292 | $2,920 |
| Durango | ||
| Model | Horsepower | Cash allowance |
| SRT 392 | 475 | $4,750 |
| R/T | 360 | $3,600 |
| Citadel | up to 360 | up to $3,600 |
| GT | 295 | $2,950 |
| SXT | up to 295 | up to $2,950 |
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