Jaecoo Teams Up with Thule for an Adventure Travel Fun

Jaecoo, a sub-brand of Chinese carmaker – Chery, has just announced an new partnership with Thule, the globally recognised adventure accessory specialist. In a move that puts even more travel pods on the roofs of SUVs country-wide, Jaecoo customers will now be able to purchase a range of high-quality, bespoke Thule adventure accessories directly from participating dealers nationwide.

Who is Jaecoo?

Jaecoo is a name you may not have heard much about. Both Omoda and Jaecoo are Chery nameplates sold exclusively outside the Chinese market. Chinese names have exploded over the last few years, especially in the home market. As many as 400 new car makers emerged with around 50 currently still in business.

Not only are the Chinese brands battling it out in their home markets, but the world stage is also taking a bit of a battering. The fallout is yet to be felt, but many legacy car brands may not survive.

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ABOVE: Jaecoo and Thule

Jaecoo in Australia

The timing comes as Jaecoo is readying for the launch of its Jaecoo J7 range in Australia, including a hybrid model the company says will redefine sustainable adventure travel. With Thule’s top-tier accessories—think roof racks, bike carriers, surfboard mounts, roof boxes, and even pet-friendly transport solutions—Jaecoo drivers will be kitted out for any escapade, whether it’s the mountains, the waves, or a remote country escape.

Lewis Lu, CEO of Jaecoo Australia, summed it up perfectly: “The association with Thule is a fantastic way for us to add an extra layer to our vehicles and offer convenience at our dealerships. Enabling Jaecoo drivers to live their Wild Life is at the core of what we want to do as a brand.” Whether you’re a mountain biker, a skier, or just looking to escape the city, this partnership ensures Jaecoo owners can embrace adventure with ease and style.

For the uninitiated, Thule has been a trusted name in adventure gear for years, providing safe, stylish, and durable solutions for those who live life on the move. Available in over 140 countries, their products are synonymous with quality and innovation, making them a perfect fit for Jaecoo’s rugged yet refined SUV lineup.

With this collaboration, Jaecoo and Thule are making it easier than ever for Australian drivers to hit the road fully equipped for any journey. Whether it’s surfboards or snowboards, bikes or baggage, Jaecoo dealerships will now be a one-stop shop for adventurers looking to elevate their experience.

Thule accessories are available now at Jaecoo dealers nationwide. Time to pack up, gear up, and get out there!

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