MG ZS EV has been repriced to cut the legs out from the opposition, including fellow Chinese brands. The MG aim is clear: To Ride across the automotive landscape, slicing and dicing everything its their path.
Unlike other car makers, MG is owned by SAIC Motor (AKA the Chinese government) giving MG Motor scope to position a model exactly where they want it to be. While most brand models must make a profit or be canned, MG is laser focused on market share. The strategy is utterly brilliant, and it’s working. In addition, the warranty increase is industry leading.
The MY23 ZS EV now the cheapest EV in Australia at $34,990 DRIVE AWAY for a limited time. In addition, a 10 year/250,000km warranty started this month for the entire MG range. Although other car makers have a 10-year warranty, it is actually 2×5 year warranties, where the second period is dependent on being dealer serviced.
ABOVE: MG Models
MG Motor’s Chief Commercial Officer, Giles Belcher, said brand confidence was a top concern for new-car buyers, and highlighted that a longer warranty period can assist with this. “If you’re looking for value and peace of mind from a new car purchase, the length and quality of the factory warranty should be as important as the horsepower. We think that our new 10 year warranty for EV, PHEV, Hybrid and petrol range is the best and strongest in market.” “We are listening to our customers. We do think a longer warranty is more attractive, and it also reiterates trust in our cars, particularly our EV range which now starts at $34,990 Drive Away thanks to the latest campaign we’re running on our ZS EV Excite as well as the MSRP reduction on our entire MG4 range.”
“From August, every new MG vehicle purchased in Australia, from the MG3 to the HS, MG4 and more will be covered by what we believe is the strongest factory warranty in the business.”
“MG’s 10-year warranty delivers unmatched peace of mind and ensures that you are fully supported on every journey. When it comes time for our customers to upgrade their car, we want them to turn to us first. We have a stack of great product in market and more on its way, so we want people to try us sooner than later,” Mr Belcher said.
Model Price: Old/New
MG 4 – Excite 51 $39,990 $37,990
MG 4 – Excite 64 $44,990 $41,990
MG 4 – Essence 64 $46,990 $44,990
MG4 – Essence 77 $52,990 $50,990
MG 4 – X-Power AWD $59,990 $55,990
ZS EV – Excite $39,990 $39,990
ZS EV – Essence $42,990 $41,990
ZS EV – Long Range $47,990 $46,990
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