MG Lowers Its Prices Again. Car Price War Looming?

MG entered the market with parent company, SAIC, having an aggressive pricing policy as part of an overall strategy.

MG has some stiff Chinese competition, with brands like Geely, LDV, Haval, BYD, GWM. In turn, Geely owns Volvo, Polestar, Zeekr, and Lotus. Chinese brands specialise in the entry level space once occupied by the Japanese, then Korean car makers. But, there is something the big car makers ignored at their peril: A Chinese car maker can retail vehicles with prices determined by strategy rather than profit. There are other surprises too.

BYD has overtaken Tesla as the world’s biggest electric vehicle retailer, proving the world has developed a taste for EVs, making them more and more mainstream.

ABOVE: MG models

BYD has overtaken Tesla as the world’s biggest electric vehicle retailer, proving the world has developed a taste for EVs, making them more and more mainstream. Vehicles like MG’s ZS EV are on more shopping lists, with gay buyers loving a bargain even if it mean forgoing a posh badge.

As economies changed during the Covid era, price sensitive buyers moved towards sensibly priced brands. Although MG is a very old brand, there is little resemblance to the historical British car maker that created the MGB and TF. Modern MGs are Chinese cars built to a price and it is this laser focus that gives buyers “a new car at a second hand price.”

There have been several price reductions recently and MG announced that its vehicles have taken another drive south. Not only have the prices dropped, but they include on-road costs so are drive-away, no more to pay.

MG Motor Australia’s Chief Executive Officer, Peter Ciao, said value for money will help Aussies manage their budget amongst hip pocket pressures.

“MG is putting customers first by ensuring everyone can access a wide range of affordable vehicles thanks to reduced nationwide drive-away pricing on our most popular models. Whenever we can pass price reductions like this onto our customers, we will make sure we do,” he said.

“In a market where customers are becoming increasingly aware of their finances, providing transparency on the final cost customers will pay for purchasing and servicing a new vehicle is very important; that’s why MG has made the move to offer both to customers with no hidden costs,” he said.

MG has a capped-price service program fixed pricing on the first seven years of maintenance through authorised dealers.

Nationwide drive-away pricing, effective from 1 April 2024: