CUPRA Australia revealed their “Born” battery electric vehicle is bound for Australia. The brand’s CEO and President Wayne Griffiths confirmed today, saying, “Last year in Munich I expressed my determination to get the CUPRA Born to Australia as soon as possible.”

“I can tell you this morning that CUPRA’s first fully electric model – and European Car of the Year finalist – will go into production for Australia in the last quarter of this year and will start deliveries early in 2023.

“Already a sales success in Europe, the CUPRA Born is a car that in its every aspect embodies the visual and dynamic aesthetic that sets our brand apart. This car is set to be the impulse for a new generation of Aussie car lovers and to prove that performance and electrification can be a perfect match.

This Week: 2022 Volvo XC 60 B6 Review and Google OS Demo Full REVIEW

Help Support Gay Car Boys Subscribe to our Youtube Channel 

ABOVE: 2022 Cupra Born, Leon, Ateca

“As you know, since January we have had three CUPRA Borns on your streets running tens of thousands of kilometres of tests, accruing valuable data that is being assessed in Barcelona right now.”

CUPRA will start online sales shortly and the small range will consist of Formentor crossover, Ateca SUV and Leon hatchback. There is a plug-in hybrid electric vehicle (PHEV) Formentor and Leon and are intended as being the first affordable PHEV that are European made, to be sold on the Australian market.

Cupra is a Volkswagen owned brand and joins other EV and hybrid models in VW and Audi lineup.

Director of CUPRA Australia Ben Wilks said that some 6500 expressions of public interest have been received by the brand to date; the majority (2900) for the Formentor range with the Born second on 1800.

“This is a remarkable response to a brand that is entirely new to Australia and which is barely four years old,” Mr Wilks said.

“To secure Born production at a time of unprecedented global supply challenges demonstrates CUPRA’s commitment to Australia.”

Pricing and specification will be confirmed shortly.

Other GayCarBoys EV Stories: