If you haven’t heard of AEHRA, you’re not alone.
The company with an Italian HQ is yet another pretender to the top shelf of automotive electric offerings. They’re coming thick and fast, aiming to “disrupt”, a stupidly overused word, the established brands.
Following the SUV revealed last year, the company has realised a sedan model to begin deliveries in 2026. The Milano Monza Motor Show was the debut venue for the AEHRA Sedan, that is based on the same EV platform as the AEHRA SUV. The super-luxury AEHRA will be experienced by few first hand, but it is achingly pretty, and deeply sensual.
AEHRA Sedan promises a family resemblance, yet a unique personality. That’s a lot of marketing speak for, “the brand has developed a sedan and SUV version of single nameplate.” Big deal! It is the way that is has been put together that makes it pure car porn.
The shape
AEHRA is soft and fluid, a departure from the endless conga line of cubist offerings, or the continuing sea of blancmange that bores you rigid as you walk through suburban carparks
AEHRA eschews the ubiquitous edges and slashes, using subtle light and shadow instead.
EV design gives creators scope free of the need of a lump of pig-iron manacled to a lump transmission. The leading edge is followed by relatively small amounts of car ahead of the passenger module, and contains active aerodynamic and cooling elements.
It uses Miba Batteries that give AEHRA Sedan and SUV an alleged 800km driving range. The truth remains to be seem. We’ve heard all these promises before.
The short front end gives over to a long wheelbase and large passenger capsule, sweeping down to an upswept tail.
“With the AEHRA Sedan, we have had the boldness to go even further and fully exploit the exceptional design freedom born out of our founder Hazim Nada’s philosophy and vision, and AEHRA’s ground-breaking use of only the most advanced technologies that the global automotive and aeronautic industries have to offer,” explains Filippo Perini, AEHRA Head of
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ABOVE: AEHRA Sedan
Design.
“The design of the AEHRA Sedan is inspired by numerous sources. In Italy, it is often said we exist in a living museum. The influence of art and architecture is all around us, and beauty is all around us. A beauty that stems from purity of expression and aesthetic functionality.”
“For centuries, Italian architects, artists and designers have been inspired by the pursuit of the perfection of proportion. That passion and discipline are evident in every line and detail of the AEHRA Sedan. Adhering to AEHRA’s doctrine that form must always follow function; the Sedan is the anthesis to baroque design culture. Devoid of unnecessary adornments, yet alive with emotion, the AEHRA Sedan represents a new standard of natural beauty for zero-emission ultra-premium mobility.”
Stay tuned for more.
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